Undoubtedly, fashion has become more accessible thanks to the growth of online shopping and the slew of fast fashion retailers. Clothes, shoes, and accessories have become easier to get a hold of and are more affordable. Because convenience and affordability are main influences in purchasing decisions, the ordinary shopper can therefore swiftly follow trends and…
Category: Fashion for Business
Fast fashion: boon or bane?
What is fast fashion? Fast fashion is a fairly recent trend where companies mass-produce new fashion trends in order to serve customers with the latest hot fashion at a cheap price tag. Fast-fashion companies strive on the model of surveiling fashion shows, making high-end designs expeditiously, mass-producing those designs and stocking stores with about a…
How COVID has affected high fashion
No one saw this coming. We were all getting excited about upcoming spring-summer collections— what to wear on our summer vacations, beach days, and nights out with girlfriends. But with the pandemic, clothing sales in the US dropped by 52% in March as mass closures swept over stores. Revenue fell, and brands suddenly slashed their…