Undoubtedly, fashion has become more accessible thanks to the growth of online shopping and the slew of fast fashion retailers. Clothes, shoes, and accessories have become easier to get a hold of and are more affordable. Because convenience and affordability are main influences in purchasing decisions, the ordinary shopper can therefore swiftly follow trends and…
What is fast fashion? Fast fashion is a fairly recent trend where companies mass-produce new fashion trends in order to serve customers with the latest hot fashion at a cheap price tag. Fast-fashion companies strive on the model of surveiling fashion shows, making high-end designs expeditiously, mass-producing those designs and stocking stores with about a…
No one saw this coming. We were all getting excited about upcoming spring-summer collections— what to wear on our summer vacations, beach days, and nights out with girlfriends. But with the pandemic, clothing sales in the US dropped by 52% in March as mass closures swept over stores. Revenue fell, and brands suddenly slashed their…